I personally have a fascination with Apple’s designs. In terms of industrial design, they create many different objects that are mass-produced. In particular, Apple designed the first MacBook computer in May of 2006. In my opinion, the MacBook is extremely well designed based off of its simplicity and usefulness.
Looking at the front panel, or the top when it is closed (depending on how you look at it), there is one single icon in the middle, in the center. The single apple icon is so distinctively known pretty much all over the world, as the icon for Apple. As the focal point, the apple icon is emphasized due to the isolation of the image.
Then when the MacBook is actually opened, the computer’s design continues to create this pleasant and aesthetic design. There is bilateral symmetry with all of its elements, including the speakers on both sides (depending on the size of the design) and the center placement of the keyboard, trackpad, and camera on the very top. Technically speaking, this was all designed very practically, because no one would enjoy using a computer with any of these elements of center or randomly put to one side—that simply would no make sense. Nevertheless, I think that is what makes the design of the MacBook so pleasant. It was designed with simplicity, and it refrains from overly flashy or distracting features. In fact, even when an indicator light is not in use, it is completely invisible. One could not even tell that this light even exists when it is not in use—and doesn’t that seem most practical? In the Gary Hustwit’s film Objectified, good design is described as something that looks like it requires the least amount of design. To me, that’s the MacBook. It looks so simple—barely even designed. But in fact, it was designed… and with a consumer, like me, in mind.