Last year I studied British designer and illustrator, Si Scott. I remember being entirely fascinated by his design and art pieces, mostly because of the intricate detail in all of his pieces. The majority of Scott’s pieces are done in black and white, so he does not depend on color to make his pieces more interesting.
Scott also likes to incorporate words and typography into his designs. Many of his pieces have even been campaigned into advertisements for companies like Adidas, or Coca-Cola. With different pieces of advertisement and his other typography pieces, Scott really plays with the connection between word and image—because sometimes, he makes the word the actual image.
I have already discussed the relationship between words and images in the field of advertisement, and Si Scott’s advertisements are no exceptions. Looking at his foreign Nike advertisement, he uses his usual design style with concepts of the movement and line, and combines it with words to create a unique typography. Then he uses that typography and font to create the shape of an athlete. This approach was then probably interesting and attractive to companies like Nike, because it is so original (from an advertising standpoint).
Looking at this piece in his collection entitles “Mercy,” Scott designs with the word “love,” and he conveys the main idea through the words. Because it’s all done in black and white, Scott uses other elements. In this piece in particular, the use of lines, and the concept of line quality work together to form movement, balance, and flow. The thickness of the line quality in some areas adds balance to the piece as a whole. Then the continuous line flow adds to the feeling of movement that Scott tries to emphasize.