Monday, November 29, 2010

Dangerous Designs

For decades, the tobacco industry has been creating and designing advertisements that are intended to catch the eye of audiences.  Just like any other company, they design advertisements in order to convince consumers to buy and use their product.  However tobacco companies are at a slight disadvantage because they product has been proven to be harmful and dangerous to humans, and for that matter society in general.

Looking at this advertisement and its design specifically, the tobacco industry plays off of the idea that smoking a cigarette makes a man irresistible to women.  While typography plays a minor role in the layout of the ad, the main emphasis is truly the interaction between the man and the woman.  After all, the slogan, “Blow in her face and she’ll follow you anywhere” is presented in white and without any color with the intention of sort of blending into the background.  Then, appropriate for a cigarette advertisement, the cigarette is directly in the center of the ad, creating emphasis by placement.

This is another cigarette advertisement that seems almost more dangerous than the previous advertisement.  This one was carefully designed to attack the idea in people’s minds that smoking is harmful and dangerous.  It sends the message that if doctors can smoke these cigarettes, then how could it be harmful?

In both cases, the design intended to make consumers want to buy their product.  However, by buying the companies’ cigarettes, the consumers are in fact putting themselves in danger.  Because of this, the “danger” was probably an unintentional consequence to the advertisements and designs.  As far as I can tell, these cigarette companies are probably more concerned with selling their product than harming consumers.  

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